DC unveils its new brand identity

dcwomenkickingass:

The logo from last week and been officially deemed the new logo of DC Comics. I’ve worked with companies on brands and logos and it is hard work and you never really get something everyone loves. But the thing about this logo is that it offers nothing that of the DC brand beyond the letters “D” and “C”.

No wait, it’s about secret identities:

The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

Toilet seat cover resemblance aside, this is what you’ll be see everywhere for years. Or until some decides they need a new logo, or there is new sheriff at DC Entertainment brand headquarters. I will say it looks marginally better in color.

1_h4uml2utzcy9u2pbt34                 [snip. read more here]

“Entertainment” works too, I guess.

Still like my idea. Also, yeah Steph, getting rid of the subtitle period is also a good idea.

  1. the-larch-tree reblogged this from dcwomenkickingass
  2. pashy reblogged this from dcwomenkickingass and added:
    It does improve with color, but it’s still a hideous logo, I’m gonna miss the old one.
  3. mistygeek reblogged this from dcwomenkickingass
  4. morgandea reblogged this from dcwomenkickingass and added:
    in colour improves...actually don’t mind
  5. hero-type said: I’m sure people have pointed this out already, but have you seen the numbering and the date on the media pack?
  6. pluckyredhead reblogged this from dcwomenkickingass and added:
    third-rate tech company?...mean, their content...110%...
  7. tiffanyeureka reblogged this from dcwomenkickingass and added:
    color but it will...grow on me. I will miss
  8. rachelunstoppable reblogged this from dcwomenkickingass
  9. streamline62 said: Unimpressed with the logo….
  10. imballistic reblogged this from dcwomenkickingass
  11. modernagecomics reblogged this from equiknocks
  12. citrusmalicious reblogged this from dcwomenkickingass
  13. equiknocks reblogged this from dcwomenkickingass and added:
    Much prefer the coloured and themed variants. Definitely gives more of the feel i think was needed from the Brand for DC...
  14. honduran-superhero reblogged this from dcwomenkickingass
  15. batmight reblogged this from dcwomenkickingass
  16. cheeseyfryjack reblogged this from typefettinge
  17. see-next-issue reblogged this from dcwomenkickingass and added:
    like the whole “secret identity” spin they’re going for, but…...weird. Sorry, guys, I...
  18. fanoffandom reblogged this from dcwomenkickingass and added:
    Meh. I guess some of them look pretty cool (gotta say I actually like the Watchmen’d up logo). I’m still not thrilled,...
  19. bleedingedgebastard reblogged this from dcwomenkickingass
  20. typefettinge reblogged this from geeksandgaymers
  21. avatarite reblogged this from dcwomenkickingass
  22. msfire reblogged this from dcwomenkickingass
  23. imjustalittleweary reblogged this from stardustphantom
  24. whengrumblrsattack said: My wife pegged it: it looks like a law firm’s logo…or Dick Clark’s old logo youtu.be/zlIGBOT… … That being said, I don’t read the logo. I read OMAC…oh, no, not any more. Well, I DO read Deathstroke…um, no, not with Liefeld. Ugh.
  25. namosays reblogged this from dcwomenkickingass
  26. chrisdwoo reblogged this from dcwomenkickingass and added:
    the logo still is stupid (LONG LIVE THE BULLET!) but...various property treatments (like...
  27. amazingmichelleman reblogged this from dcwomenkickingass
  28. unnecessaryfundamentals reblogged this from dcwomenkickingass and added:
    It’s still ugly as crap T.T
  29. ebbywaffle reblogged this from dcwomenkickingass and added:
    [snip. read more here] “Entertainment” works too, I guess. Still like my idea. Also, yeah Steph, getting rid of
  30. iamgwenslongroadhome reblogged this from dcwomenkickingass
  31. littlegreyduck said: You know… meh. *shrug* I’ve seen worse “new logo” attempts. The logo’s unimportant. It’s the quality of what’s BEHIND the logo I continue to worry about.
  32. thehappysorceress reblogged this from dcwomenkickingass
  33. suckmygrayson reblogged this from dcwomenkickingass
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